The Art Of Public Speaking – What Is Effective Communication

To Understand What Effective Communication Is About, it is necessary to first understand at depth, What  Communication Is About on different levels, as each level has different skills.

Everyone communicates, but the question is how effective is their level of communication?

This article will “travel” through the different levels to provide deeper meaning to the question what Is Communication About and why it has such significance in considering what is productivity about, how to improve employee productivity, what is excellence about it, and how to use communication as a tool to redefine what is a win & what is success about it, in the business world.


What Is Effective Communication - The Art Of Public Speaking

What Is Public Speaking, And Why is Public Speaking So Scary?

“What is public Speaking”?

In simple terms, it is addressing many people at one time through verbal and nonverbal communication.

In not so simple terms, Public Speaking is an opportunity to deliver energy through verbal and nonverbal communication to many people at once.

The still deeper level of, What is Public Speaking, is the ability to cause change through verbal and nonverbal communication. This is where it becomes: The Art of Public Speaking!

So it depends what you want to achieve and What Is Effective Communication for you.

Why is public speaking so scary, is because of many reasons, but when you boil them down, it comes to the fear of judgment. People are afraid of being judged.

You can’t hide in public speaking, and people judge everything, don’t they?…and so do you! You judge yourself first. This is the short version. The long version, will take a book.

The Mundane Level of Speaking

This level of speaking, uses words without much pre-thinking, which is the common thing today. Words are mostly automatic, repetitive and used in a very  colloquial manner, at a fast speed, that no one can really retain.

At this level, the question, “what is a language” could be answered by the words: a “get-by” style of speaking with limited choice of words that has minimal impact upon the listener.

The most obvious example is in the question “how are you?”, a question that is asked millions of times a day and is seldom answered with meaning.

We are all familiar with that kind of speaking, it has become a common place, where the spoken word has very little value. That isn’t an art, that’s regurgitation of rehashed material and energy (words are a vehicle for energy) and does not inspire anyone to do something extra.

“If you do what you have done you’ll get what you got”

What Is Effective Communication About?

What Is Effective Communication” is the question that starts the journey from the mundane to the artistic. In the corporate environment, it is to learn to apply effective communication for the workplace,  where employees spend the majority of their time & where it is sorely missed.

To make communication effective it has to be appreciated for what it is. The ability to speak is a gift, which ought to be valued and appreciated.

Speaking can be creative and thus always new if it first fulfills the requirement of being valued.

Effective communication is the ability to communicate according to the need of the listener, and the need presented by the circumstance. It uses the skill of Brevity, which is a key to effective communication. and regards the listener as the stake holder. To be effective you have to listen to what you say when you say it and change on the spot if needed. What is brevity and how to use it effectively is part of the Communication Skills Training Courses of The Thinking Coach.

What Is Strategic Communication

  • What does it mean to be strategic, where effective communication for the workplace is concerned?
  • How to think about, and pre-plan the effect you want to cause in your listeners? (which you transfer through what you say).
  • How to change your thinking, from passive communication to proactive communication

It sounds simple and yet, so very few take the care to be sensitive, and learn, how to think about, their verbal and nonverbal communication.

Strategic communication management, therefore, means: to pre-think what you want to say, how you want to say it, and to evaluate what effects your Art of Speaking will have upon your audience before you speak .

To acquire this skill it takes strategic thinking training

 What Is Effective Communication, Where Public Speaking Is Concerned

what is effective communicationWe communicate through, verbal and nonverbal communication, which means, we speak with wordsbody language and tone of voice. The choice is clear, we either do so unconsciously, or consciously, pre-plan the effect we want to cause in our audience, or “wing it’.

When these 3 key aspects of, verbal and nonverbal communication, are in synergy, the message we craft, can powerfully impact the audience. This can only happen if  “the art of public speaking” becomes part of an overall strategic communication management development program, and strategic thinking training. This fact has a huge positive impact on effective communication for the workplace.

The most important aspect of public speaking is to speak to the crowd of people as if you speak to one person. To hold that in your mind throughout your speech will make a huge difference.

What is An Art When It Comes to Speaking?

We think of art as painting or sculpting, but that’s a very limited understanding of What Is An Art.

Art can be in anything, writing, tennis (Federer), basketball (Michael Jordan), football (Lionel Messi) cooking, managing and many others including The Art Of Speaking.

What makes anything an art is the love of the subject, the attention to details, the appreciation of what it is and the constant effort to improve in it. What is an art, in general, is when something is taken from the realms of the ordinary into to the realms of ‘special’.

The art of public speaking is when you see the audience riveted, captured, seeing in their mind the picture that the speaker paints with words. The words are like musical notes, and speaking is a concert with a conductor and an orchestra, where each word is carefully chosen, carefully used, and therefore caries a powerful meaning. Through the pace it’s spoken, the intonation and the complementary body language it impacts the listener in a powerful way

The art of public speaking uses strategic communication as a tool to get the message across, whatever it may be, in the best most productive way.

Unfortunately, what is the truth about the matter is that most people don’t view speaking as an art!

What is The Beauty of the Spoken Word

There’re two kinds of beauties.

“Beauty Gifted”- Regarding the ability to speak as a gift makes it beautiful

“Beauty Created” – Creating out of the “Beauty Gifted” a speaking ability that sound beautiful to the listener. What people find beautiful is when they feel a person Loves what they do, in this case the love of speaking.

 The Challenge: Control or Be Controlled!

The more something is used automatically, the less thinking goes into it, the less consciousness it requires, the faster its speed of usage becomes, the more assumptive it is, the less originality it has, the more predictable it is, and… The Less Impact It Has.

The challenge is to control words by deliberately inserting  chosen energy in them, rather then be controlled by words, which are used habitually, according to “yesterday’s” pattern.

The unfortunate fact is, that we are mostly controlled by words. We seldom choose words according to strategic communication planning process.

Words are a double edged sword, empower or weaken! This is determined by intention and hidden motive of the speaker. Therefore, we need to be in control in our choice of verbal and nonverbal communication, and learn how to think about these options.

How to think about the difference, is the difference between meaningful or meaningless. It is the difference between mundane public speaking and the art of public speaking.

A curious note for language lovers: if you anagram WORDS you get SWORD, and words can be a double edged sword!

Did You Know facts – A Powerful Fact

Did you know, that every word we speak has a mental component and an emotional component?

Did you know, that every word we use has the DNA that carries the power of positive thinking or negative, which affects the emotions?

One of the problems is that most public speaking today is focused on words, which is the weakest part of the communication message. words represent the content of the communication message (the logic).The body language and the tone are the form of the message (the emotional impact). Unfortunately, minimal consideration is given to the the form. If the form and content are not balanced or in sync with each other, the message will not connect with the listener. How to think about, verbal and nonverbal communication is exactly the same. Verbal and nonverbal communication, need to be balanced and in sync to give a true answer to the question What Is Effective Communication.

by analogy, words are like pipes which water runs through. Your choice of verbal and nonverbal communication will determine the “quality of water” that passes through the pipes. Clean or dirty water, rejuvenating or depleting.

Call To Action

The Thinking Coach has a world wide Communication Skills Training Courses for professionals in the form of leadership training courses, management training courses and employee training development.

For cutting edge corporate effective communication training seminars, call on me. I will help your organization define effective communication for the workplace and provide you with key tools for the following critical thinking questions and issues:

  • What is effective communication?
  • How to become an effective communicator
  • How to overcome the fear of public speaking?
  • Help you understand what is an art when it comes to the art of communicating
  • Understand and master the power of communication in the 21st century

This will be the best ROI course for your organization, bar none, where you spend thousands to save millions

Soft skills in the workplace  make a real difference in enabling your organization to reach the next level and break away from the competition.

Call on me I am here for you!

Eli Harari

The Thinking Coach™

11 Replies to “The Art Of Public Speaking – What Is Effective Communication”

  • I have always had a problem speaking in public. I know what I want to say. I practice…and practice…and practice. But, when I get in front of an audience, no matter how well I know my material, I freeze…and sweat…and even endure a bit of stuttering.

    It is truly embarrassing so, I avoid public speaking unless I am forced into it.

    Do the Thinking Coach Leadership Training Seminars offer advice on stage fright, too? That is something I would really be interested in.

    Thanks, for the information you have covered here. I appreciate it!


    • Hi Jim

      Thank you for your sincere comment.

      stage fright is experienced by many and is to do with the fear of being judged and made a fool and often goes back to childhood somewhere. Yes The Thinking Coach Personal coaching offers that and I coach people world wide through skype.

      You are invited and much can be improved by addressing the cause. The answer is not in over preparing the content.

      I am here



  • Hi Eli, great article about effective communication. I personally find it difficult to speak in public, and mitigate with preparation and rehearsal. You have raised a very good point as it is not only important what we say, but also how we say it. I tend to forget non verbal communication and this is also key towards effectively delivering a message. Thanks for your insight and advise.
    Best regards

  • Speaking in public is part of my job as a University professor. Still I have to admit that I sometimes don’t feel like doing it. However, when I feel like a know a subject very well I have no problems to speaking in public. I think that one thing is important in public speaking: to feel good and energized yourself. If you feel good you will make your audience feel good and so give a successful speech.

    Do the Thinking Coach Leadership Training Seminars offer techniques to motivate and energize and audience? This is something that I think that is the most important part in public speaking.

    Thank you for the advice and great information in this article. The topic is very interesting!


  • Great Article Eli.
    I am really excited about public speaking and have few problems, even doing impromptu talks.
    What I do find is the challenge of getting people to listen and retain.
    Retention levels are, I fear, dropping off as people struggle to concentrate and follow any dialogue beyond a few minutes.
    The temptation for me is to repeat myself, which I hate and then feel must be boring for the listener.
    How do I get them to listen?

  • Hi Eli,
    I have always feared to speak publicly and have a shaking voice as soon there are more than three persons in from of me.
    Your article is a great help at least to understand the many angles of effective communication.
    A friend of mine has suggested joining the Toastmasters, what do you think about that?

  • You definitely communicated your points about what effective communication is very well here.

    I, like most of us, have a pretty big fear of public speaking. On a side note – (It’s ironic that Abraham Lincoln had a quiet voice and frail demeanor but was still able to communicate his message.)

    I do agree that effective communication can make or break a business or business relationship. I believe miscommunications or the lack thereof are the cause of a lot of problems – not just in business but relationships in general.

    Thanks for sharing this thought provoking article, I enjoyed the read!

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